E-commerce Environment, Online Auction Research And Development

Auction has been widely acknowledged as an effective way to estimate value by market.Since the 1990s of last century, the Internet auction represented by eBay auction ebsite had begun to be worldwide popular accompanied by the rise of Internet. So there are great realistic meanings on the research of Internet auction.As determined by the characteristic of the Intemet, auction mechanism of Internet is inevitably distinct from the traditional auction. The previous mechanism design theories, which based on the traditional onsite auction design skills, is now insufficient and ineligible to apply to operations of Internet auction, therefore, how to design an optimal auction approach for Internet auctions is an imperative and important issue in the field of network auction. The purpose of this text is to optimize the existing Internet auction approach.With the development of electronic commerce, namely EC, auctions and bidding based on Internet have got one of competitive studies on international decision-making and analysis. Many problems about decision-making and analysis and methods are restudied under the circumstances of Internet. Before online multi-unit sequential auction models, characteristics of online auctions are described and the former works are summed up. Even the latter perfects online multi-unit sequential auction models.As the crossing field between the culture and the electronic commerce, because of the lack of the research fruit, this thesis to entirely indicate the network auction tells the historical auction which gives theoretic base for the network auction firstly. Secondly, time passed and society developed, the network economy makes opportunity for the culture auction, which makes us know the network auction deeply. Through the above groundwork, this text furtherly depicts the network such as the definition, classification, flow and the thesis of the network auction. For the better, this thesis makes advantage of the two model to explain the network auction. The one models the network auction by the difference between the culture auction and the network auction.The other takes advantage of the special mathematics model to explain the network auction.