The Luneng Lingxiu City Project Execution Studies

Executive ability is an important part of the enterprise's competition and it is a key element that decides the enterprise' success. If an enterprise has no the executive ability, it cannot display its might no matter how grand its strategy or how reasonable its organizing structure. In the intense market competition, the prosperity of an enterprise will depends on the display of its executive ability.This article take the elite city, Luneng, as a business case, to make an analysis of the cause of the executive ability's weakness, and to explore the way to improve the implementation of effective and measures. The first chapter mainly introduces the backgrounds and significance of the selected topic, the summary of the literature and the innovation spot of the paper; The second chapter elaborates some understanding on the theory of the executive ability, and introduces it in concrete from its connotation, the classification, and the model and the author tries to give its definition. Simultaneously, two models of the executive ability have been introduced: the analysis model and the 4R execution system model; The third chapter mainly introduces the actual situation of Luneng an elite city, from the project background, the ownership and the present situation of the project; The fourth chapter makes an diagnosis analysis on the situation of the executive ability of the Luneng's project in the use of some concept, theory and model. Its strategy, brands, the marketing, the team, the organization, the achievements inspection, and the project, the seven aspects have been analyzed. The merits and demerits of the executive ability have been summarized. The fifth chapter mainly discusses the building and training of the executive ability on the project of Luneng. With the conclusion of the executive ability and research achievements in the current academic fields, the author puts forwards four suggestions on the building and training of the executive ability:1. Building the executive ability of the project strategy: Whether the project will be effectively implemented depends on its strategic executive ability. The mutual recognition, the coordination and the control are the three big essential factors of the strategic executive ability. Building the strategic executive ability is up to the following...