| Innovation, a special tool to entrepreneur, is a kind of behavior which gives the resources the ability of wealth creation .Nowadays, the only unchanging rule is "everything is changing". Any enterprise can hardly maintain its competitive advantage if it does not revolute or innovate timely. The enterprise can keep the leading competitive advantage only through continuous innovation. The enterprise can keep its development and benefits only through discovering market opportunities quickly with the sharp insight, hold tightly the market opportunity with the fast reactive ability and the right decision. Therefore innovation has become the most important keys of the enterprise development.As for the construction of enterprise innovation, the writer thinks that enterprise innovation=technique innovation+ organization innovation+ market innovation.The relations of technique innovation, organization innovation, market innovation is both tightly contacted and mutually independent. The text relates the practicing experiences during the development process of JCtrans logistics Ltd., and analyses the technique innovation, organization innovation, market innovation of the enterprise innovation. It also discuss the innovation mode adapted the characteristics of our enterprises, and points technique, organization and market innovation can affects each other, promote the enterprise development Among them, technique innovation means instruments, organization innovation means guarantees, market innovation means target. The text includes the following parts:The first chapter is the introduction, which discusses the theories meaning, research value, research method and content, writing method and data obtains.The main text begins with the second chapter, which looks back the beginning of innovation and evolvement of innovation mode. Meanwhile it also introduces the advantage of principal part of innovation, enterprise innovation and the entrepreneur spirit, characteristics of enterprise innovation. |
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