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Dynamic Competitive Competition In Speed And Intensity Of Research

Posted on:2006-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:W M ZhangFull Text:PDF
GTID:2199360185467031Subject:Business management
Abstract/Summary:PDF Full Text Request
Speed and Strength are two physics words, and people seldom use them with competition strategy. The paper use competition strategy to study speed and strength. Since 90's, with the increasing dynamic state turns and complicates of the environment, new features appear between enterprise's competitions. The performances are: competition is the high speed degree and high strength; any first-mover advantage maybe probably defeat by the backstroke of the rival; any competition is temporary, can not last forever; the usefulness of competition strategy is not decided by doing first, but by building up the new advantage in time. This is greatly different from the former competition, so scholars call such kind of competition model as dynamic competition. Under the new competition mode, the original competition theories display limits more and more, so the dynamic competition theories emerge with the tide of the times. Through the systemic research of the current dynamic competition theories, the writer discover the study mainly concentrate on the rules of rival interaction, but pay little attention to the outstanding characteristic-speed and strength. Today is the age of "speed economy", speed becomes important weapon; today is the age of white-hot competition, too corporations perish quickly in the competition. Therefore, the research of the speed and strength has important meanings in theory and practice.The paper use normative research method, theory combined with the case, and regard theories as principle. The full text contents are as follows: Chapter one, introduce the age background of the thesis first, then mainly state the present research of the dynamic competition, and put forward the problems we will discuss at last; Chapter two, define the definition of competition speed in competition economy and analyze the key factors affluence the competition speed; Chapter three, redefine the soft management, point out the key point of keeping enterprise's softness is study, at last point out that building up a learning pattern organization...
Keywords/Search Tags:speed, strength, Soft Management, Multimarket Competition, Co-opetition, Over Competition
PDF Full Text Request
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