Study Of The Consumption Phenomenon In The Western Farmers

How to increase farmers' income and raise their living standard are the importantsubject which related to the nationa l development and the society advancement.Livingconsumption is the most diret ma nifestation of farmers'survive condition. Researchthe countryside's development and the changes of farmers'living condition from theview of consumption have the extremely vital significa nce. Along with the country'sincreasingly attention to the problem of"San Nong"and the western developmentstrategy, the comprehensive measures of western rural consumption environment andconditions have improved significa ntly. In the present western rural, consumerismculture and Chinese traditiona l consumption culture are pla ying the rolesimultaneously.Under these two kinds of consumptin culture's infulence, farmer's lifeconsumption idea and behavior have the multilex tendency. Increasing growth ofwestern farmers' income, farmers and cultural consumption materia l consumption,began in consumers increasingly rich socia l consumer goods under the background ofincreasing rich by "survivor group" into "consumer group". But along with society'sopenness and farmers income approach, the diversity in western rural society, thefarmer group gradua lly widened differentiation in expanding gap between theirconsumption level and structure of consumption will inevitably differences.The article is established in the on-the-spot investigation and above the analysisfoundation.It gives a real reflection of western farmers' consumption.a nalyses variousfactors which affect farmers' consumption.Research western farmers' consumptionfrom some sociologica l hot spot visions,such as economic development and socia ldevelopment in western rural society,the disparity between the rich and the poor,theconsumerism culture disseminate by mass med ia etc.The article probes into some newproblems of farmers'consumption in socia l transition period to achieve the goal thatpromoting the farmers'consumption of themselves and keeping the society in wellmotion.Analyze the formation and transition of countryside consumption culture fromsociologica l view.Analyze the formation and the reprodution process of farmers'consumption cultural with"habit""field",the concepts from Bourdieu's socia ltheory.Draw lessons from structuralism theory of Bourdieu's society thought to find the right way for guiding the farmer to go out of the wrong consumptionthoughts,setting up the scientific civilized and healthy consumption idea andconstructing the new consumption cultural in western countryside.So we can realizethe hope that the farmer have a high quality life while their income increased and thecountryside staying in lasting develop condition while it is moving to prosperity andrichness.