Researching On The Rural Monopoly Delivering And Selling Large: Pros And Cons, Causes, And Countermeasures

As the present study showing that, under the model of family agriculture business which is on the basis of the family contract responsibility system, an unique famer must face the disadvantaged bargaining position and the high contracting cost when he or she enters into the market directly. In such case, farmers have no enough information about the market, and response slowly to the market informations, so the producing of farmers will be blindness, at the same time, faceing higher market risks. In order to solve these problems, the country and scholars advocate that we must develop all kinds of agricultural intermediaries. Among them, the agricultural delivering and selling large is a realistic form. In the market, they connect farmers with the market and speed up transferring speed of agricultural products, send the market information, reduce the information cost, enhance the status of farmers.and play an important role in continuously promoting the agricultural products market system, accelerating the development of agricultural scale operating, enhanceing the external scale benefits of agriculture and improving the income of farmers. At the proceeding of marketing, they did so. But the current problem is that the industry of delivering and selling large of agricultural products in many areas still in their infancy, the number of them are very small. Because of this, farmers must face the situation of buyer-monopolization, so the delivering and selling large prone to hold the high profits, and in the reality, farmers tend to show a passive acceptance of the terms of trade made by the monopolized delivering and selling large. The present researches mainly focused on analyzing the active role of all kinds of agricultural intermediaries compared to the traditional producing and operating mode, but are lack of analyzing whether they damage the interests of farmers. In addition, the application of the logic of collective action to analyze farmers passively accept the terms of trade made by the monopolized delivering and selling large is lack of intuition. On the basis of these and under the concept of of external asymmetry, verify the hypothesis that based on the premise of buyer's monopoly, because of external asymmetry, the buyers can eliminate the negotiate passion of individual seller by making some threat, and then forced them to accept the trading conditions made by the buyers which are aimed to achieve their monopoly profits. In final, the thesis puts forward some effective countermeasures that could eliminate the external asymmetry, raise the negotiation enthusiasm of farmers, and strike the situation that the agricultural delivering and selling large is monopoly.To specific, the contects in this thesis are mainly consist of four facets as follows:First, on the basis of consulting relative literature refering to relative theory, and integrating field survey and theory study, this thesis will verify that monopoly delivering and selling large could improve the benefit of farmers contrast to the traditional situation of small farmer to big market, but they also invade partial benefit of farmers contrast to the prefect competition market. At the same time, definiteing the concept and special causes of monopoly delivering and selling large. Second, by commenting traditional opinion, this thesis will analyze the insufficiency of previous reaserch, then definite the concept of external asymmetric and construct relative model of game, demonstrating that farmers passively accept the terms of trade made by the monopolized delivering and selling large is mainly because of the exsiting of external asymmetric.Third, on the basis of above-mentioned, the thesis will put forward some countermeasures which can settle the the problem that monopoly delivering and selling large invade the benefit of farmers,mainly include eliminating the external asymmetry and consummating the market of agricultural delivering and selling large.Finally, summarize the main conclusions of this thesis, and sublimating and generalizing these conclusions.