Zhuzhou Chui The Embankment Bay Real Estate Development Project Marketing Strategy, Program Design,

With the development of urban construction and population increased, people's needs and requirements for housing began to rise. But with the trend of overheating real estate industry, the state began to step up control efforts on the property, it is rising calls for reform of real estate. Pushed to the cusp of the real estate industry is facing more uncertainties and has begun to quietly shift from a seller to the buyer's market. In this environment, real estate marketing plan highlights the growing importance of its irreplaceableThis article based on a large real estate development environment, regional environment and the competitive environment, use of PEST, SWOT,,4Ps and other marketing tools, targeted accurately find the Green Bay project's target market dike, as the basis to start a series of marketing plan. With a view to Green Bay seawall project in the midst of the real estate marketing environment to bloom out of its unique light.