Hunan Unicom 3g Value-added Business Development Strategy Study

The global mobile communication market is changing gigantically with the prompt of The 3rd Generation mobile communication skill nowadays. China is having a new great chance which has the most consumers and the biggest operating network. In January 2009, the Chinese Ministry of Industry and Information Technology issued three third-generation mobile communication (3G) license to China Mobile, China Telecom and China Unicom. This meant that China's telecom industry had officially entered the 3G era. The face of fierce competition in the market 3G era, which existing business development strategies of Hunan Unicom are effective for 3G era? In the original basis of the business development strategy,which new business development strategies Hunan Unicom will choose to win the competitions in the 3G era?This article starts from the 3G service competitive environment analysis, to analyze the competitive environment, to find the core competitiveness and key competitive factors.Then bring out China Unicom 3G service development strategy program and implenention suggestion of the strategy. This article attempts to use the strategic management of knowledge, offere business development in Hunan Unicom's 3G positioning strategy and put forwards the business development strategy implementation programs, including full use of advantages (customer resources, marketing network, business resources, brand, talent and capital), to maintain market share, maintain market leadership and create a stable environment which can put business to market, and full use of the third advantages, to form a complete industry value chain and develop basic data service and value-added data service.