Shuanghui Group Competitive Strategy

Competitive strategy is to respond to the changing business environment, to survive and the overall plan for development. In this thesis, the theory of evolution of competitive strategy, core competence theory, Mike. Porter analysis of five competitive forces on the basis of the theory to the context of competitive strategy of Shuanghui Group, the use of macro and micro, as well as qualitative and quantitative Empirical analysis of research methods, competitive strategy of Shuanghui Group to provide scientific basis for management decisions.This paper analyzes the use of internal and external environmental assessment method, in which Shuanghui Group macro environment, industry environment analysis and evaluation, analyzed the Shuanghui face opportunities and threats. Conditions of use of resources, core competence identification, the internal environment of the Shuanghui Group analysis and evaluation, which the Shuanghui Group is currently operating on the existing problems, analyze the advantages and disadvantages of Shuanghui Group. SWOT analysis by constructing a model of Shuanghui Group, to determine the total cost of the implementation of leading Shuanghui Group mainly to meet the competitive strategy of differentiation. The implementation of competition policy, and should be mainly the work of the following areas to ensure the effective implementation of strategy:to enhance the brand protection; human resources and support; channels to expand protection; product development security; other protection.This paper is competitive strategies for Shuanghui empirical analysis, the results of this study the operation of Shuanghui important reference value to other groups operating on the domestic has a certain reference.