Preliminary Study The Strategy Of Real Estate Advertising Culture

As the national economy development, urban land prices rise, residential living has become an important component. Real estate advertising as the industrial development faster and faster. Cultural role of advertising in the real estate more and more huge. Real estate advertising in various regions in the context of the market economy has many similarities, this paper from the communication, culture, sociology, the angle of marketing real estate advertising culture of Changsha as an example of real estate advertising culture, on given the paradigm discussion of real estate advertising culture.This paper first reviews the status of cultural studies real estate advertising, followed by analysis of the role of real estate advertising cultural strategy, as a cultural tips and marketing tools, real estate advertising culture is a culture of productivity, boost real estate sales device, which contains the culture can make the property value, to create a good real estate brand inspired the mass consumer excitement, and promote the real estate market continues to heat up.Cultural transmission from the format of real estate advertising, including newspaper ads, television ads, online advertising, on-site advertising, book of building, public relations, advertising, and its presence in content over exaggerated misleading, rampant speculation concept, the concept of luxury such as excessive problem. However, look at current real estate advertising culture, it still has its distinct characteristics and cultural identity, with poetic language of real estate advertising, advertising, music has the lyricism, with the delicate nature of advertising images.So, how better to achieve real estate advertising culture Raiders, real estate ads can be taken as the basis of cultural characteristics, cultural consumption strategy to stimulate consumption; use of the media culture, widespread real estate information and cultural media strategy; to meet consumer cultural needs, access to mental identity acculturation strategies; use of celebrity, celebrity culture, a successful real estate marketing strategies; to target customers for the terminal, the pursuit of win-win culture marketing strategy.