| Confronting WTO, it is an overall and strategic issue in this new period that how to develop agriculture industrialization and increase international competitive power. Loquat in Putian has long history and it is one of the four famous fruits in Putian. "Putian loquat" is a famous trademark in Fujian Province. It has gotten national authentication of original place of production and national green food.In order to make this famous product into indutry, industrialization is the key. In this article, the development of loquat in Putian was described first. Advantages and main problems of industrialization of "Putian loquat" were analyzed.Upon these, nine aspects' measures and proposes about industrialization of "Putian loquat" were discussed. |