Corporate Strategy Based On The Situation Of Energy Saving Thermal Study

This paper is under the situation of Energy-saving and Environmental Protection,with the firepower electricity enterprise is object,study it's develop strategy in new market condition.It is example with yangcheng internatinal power limited liability company.Paper is major to utilize strategic management and other related theories,is analysed for internal condition and the external environment of enterprise.In the analysis of external environment analyse firepower thoroughly from macroscopic environmental,two layers of industrial environmental surface to generate electricity the threat and good fortune been faced with by enterprise;Basis step Kerr·baud five kinds of basic strength theory about affecting the competition of enterprise analysis generate electricity to compete structure; Analyse electrical, price to form mechanism as well as the electricity market develop prospect. Enterprise internal condition analysis major from the organization structural,enterprise resource and enterprise competition ability of property right,enterprise energy-saving and environmental protection,with the 5 aspects analysis firepower of corporate culture generate electricity inferior position and the advantage of enterprise self.With above-mentioned analysis as foundation, with SWOT analysis technology, for enterprise,strategy is studied,design enterprise mission and goal are put forward with yangcheng power company as the firepower of representative generate electricity the overall strategy of enterprise should be expansionism type develop strategy.Use the related advantage of existing market mechanism,since cost is in the lead and generates electricity,the recycling economy,non-pollution manufacture strategy,the increase strategy of diversity operation and the competitive strategy of energy variation,promote industrial fair crowd melt three strategic aspects established strategic combinations.At the same time,establish corresponding function strategy in order to ensure the realization of overall strategic goal.The action in strategic management course stage,control and the enforcement of research strategy are strategic conception transformation,is strategic to take action,exposition carries out complete completely course development management for it.