North Of Metro, Chengdu Modern Business Functional Area Development Strategy Study

Strategy of planning, strategy. Strategic positioning in the clear face action, is particularly important development strategy, the successful implementation of its strategy plays a critical role. Good development strategy, which means the operation is different from the activities of competitors, or competitors in different ways and similar operational activities. Can only establish a long-term differentiation, the only competitor to win, business case, regional development is no different.At present, Chengdu, proposed the building of "the world of modern garden city" of the city strategic objectives, plans draw on the concept of industrial clusters, including the northern part of Metro construction of integrated functional areas of modern business, including 13 city-level strategic functional areas. Comprehensive functional areas of modern business has a clear strategic positioning around the location, how to develop the northern town should form a differentiated competitive advantage? Development Strategy to be us.Paper borrowing strategic management, competitive strategy research in particular, ideas and methods, through internal and external environment analysis, case analysis, drawing, north of Metro-depth discussion of integrated functional areas of modern business strengths and weaknesses, opportunities and threats. And through the SWOT analysis, internal and external conditions match each other to form a more strategic choice; the same time to support the theory of industrial clusters, drawing on Porter's "diamond model" to study the function of the north Metro area foster the modern commercial industry clusters, forming the core competitive force feasibility. Finally, the conclusion, the proposed north of Chengdu Metro differences in functional areas of modern business development of integrated strategies for: building the largest Western trade facilitation, industrial clusters. Maximum emphasis on trade facilitation, one is on the northern edge of town has been consolidating functional areas and play, on the other hand also the various actors within the region, such as business, government, academic institutions, the financial sector and cooperation agencies and other members of the common goal to pursue. This development strategy has four specific support needs, that is to build for the business sector as the main growth engine of the city center, international regional business center, e-commerce innovation base and trade gathering area headquarters.Currently, the North Metro District is in the construction of functional early stage of development of its development strategy is very important and necessary. Research and analysis throughout the paper, will help to further clarify and refine the north Metro area of modern business the competitive advantage of integrated features.An accurate and clear development Strategy for the region to consolidate, create a more competitive advantage lay a solid foundation to achieve its strategic objectives.