Regional Retail Chain Competitiveness

The retail sector is opening up the industry earlier, with the rapid international retail companies into the Chinese market, retail competition has become fierce exception. In accordance with China's accession to WTO commitments, December 10, 2004 has been canceled foreign retail enterprises in China to enter the domestic market, geographic and quantitative restrictions on foreign retailers in 2005 abolished the right to limit the holding company. The success of accession to the WTO to promote a chain of retail development.The chain of retail chains rely on access to economies of scale, proven this is an effective way. Retail in China just 10 years after the development of its industries have been basically established, according to Chain Store & Franchise Association released data show that in 2009 the sales volume of China reached hundred chain 1.1999 trillion yuan, up 18.4%; the total number of stores to 120,775, an increase of 10.6%.Retail chain is composed of headquarters and stores, in retail chains, play a unified procurement headquarters, unified operation, unified billing, unified human resources, property management and operational functions of the uniform. Stores in the headquarters of the unified management, merchandising and other operations play functions, a chain of retail profit source terminal.Although the chain of retail industry has been ripe, almost all retail chains have emerged in the development process of regional development imbalances, many chain stores are in economically underdeveloped areas and the local competition, large stores, competitive region of weak competitiveness, profitability is poor, an enterprise business problems. How to improve the competitiveness of regional retail chain issues resulting out.This article first analyzes the basic situation of retail chain found that the retail chain conspicuous imbalance in regional development, analysis of the A's existingconditions and the process chain and to show the situation of the regional competitiveness and focus elements, element analysis Competitiveness of the analysis done based on analysis of the A key followed by the retail company chain enhancing the competitiveness of the way, the final actual conditions to A in the actual situation in Weifang empirical study as an example. This paper focuses on the regional supermarket chain A company Competitiveness of the study's significance lies in guiding the development process A chain supermarket company in the regional development imbalances, to improve the supermarket chain. A company's profitability in the region, thereby expanding the market share. Innovation of this paper is to analyze the elements of Competitiveness, presented the regional scale (the density of development shop), format winning combination of innovative, flexible way of winning business, membership and advertising sales winning, winning loyal employees and partners, etc. view of the rapid promotion supermarket chains A company's competitiveness in the region to provide a new approach and methods.