The Design And Implementation Of Qinghai Mobile Price Plan Recommendation System

Along with the telecommunication market reorganization, as well as developed the entire service operation and the 3G license plate provide, the Chinese telecommunication market has the profound transformation, the market competition has been day by day intense, various operations business all extremely urgently hoped promoted from each aspect to the customer fine refinement service level, enhanced the customer degree of satisfaction.Therefore, the present paper topic is precisely take the China Mobile communication Group Qinghai Limited company actual project as a backing, according to market actual service demand, design development set of systems.The package products is Qinghai mobile carries on an important tool which the customer gain, the value promotion, the maintenance detains.How uses this tool fully, both lets the customer be satisfied, and causes Qinghai mobile to obtains benefits, is question which current must solve urgently.However at present:May choose a package product type to be many, the incompatible relations and the superimposition relations are complex, package product has consumed the massive manpower through the artificial judgment to the user recommendation package product, also the effect is not ideal;Because recommends the package products preferential benefit specified amount and the preferential benefit thin item are clear about with difficulty, when carries on the contact with the user the concrete showing preferential benefit is at with difficulty, causes the marketing the effect to sell at a discount greatly;When carries on a package product recommendation, because does not have each kind to be possible to choose the recommendation package products quantification preferential benefit specified amount to make the reference, recommendation package products preferential benefit specified amount oversized or excessively small, from this, either harm company income, either is unable to achieve the marketing goal, cannot be satisfying. Based on above question, Qinghai mobile needs set of quantifications the fees set meal t lead buys the recommendation mechanism to safeguard the customer fees communication t carry on smoothly, this is precisely the fees leads buys the system the application goal.This article first leads from the fees buys the recommendation research present situatioi and the trend of development embarks, found a motion profession fees set of meal marketing to lead buys the question which at present mainly faces, analyzes the domestic and foreig research present situation through the contrast, unifies Qinghai to move the actual servic demand, led to the fees buys the system realization the key technologies spot to conduct th thorough research, thus proposed the feasible technical plan, including the systen technology construction design, the function module division, the service realization flow the application functional design, the core data model-fees led specifically buys th recommendation model the design, the construction of data design, contents and so on system connection design.Designed the development in this foundation the fees to lead buy the system already to move the deployment political line in Qinghai, the movement effect i good.This article studies the key technologies spot is the design and the construction fees lead buys the system the core data model-fees to lead buys the recommendation algorithm model, to designated the user community, according to its first 3 month history service expense situation, according to the Qinghai migration fees set of meal cost rule, the application objective quantification cost target, many kinds of goal fees set which may elec to the user meal carries on the simulation wholesale price, thus meal seeks in many kinds o goal fees set suits the user the fees set meal, but and supports Qinghai to move the onstage marketing service personnel to carry on the quantification wrap meal to lead nimbly buys the recommendation.