| In this paper, by using literature, logical analysis, comparative study, observation, mathematical statistics and other methods, make a comparative analysis of home court culture between the world's first professional basketball league NBA arena and CBA which has just started but has strong growth prospects, take generation and development situation, elements, characteristics, and created value of both for comparison. attempt to summarize cultural achievements of NBA and CBA that have been kept, inherit and carry forward the cultural tradition which has been formed. Analysis the similarities and differences of home court culture and its reasons between the two professional basketball leagues , to find the differences and the same, to find the difference and the lack of CBA in shaping the home court cultural. Get experience from NBA league with their experience and strengths in shaping the home court cultural. To seek specific measures of how to build a CBA home court culture, provide theoretical support and reference system to promote China's basketball from the campaign level to the cultural level, foster CBA league cultural brand and build a basketball culture with Chinese characteristics. The results show that, because of the difference of social and cultural background between China and American, NBA and the CBA home court culture have their own course of development. NBA and the CBA home court culture have both similarities and differences on cultural elements such as symbol layer of material, cultural layer of spiritual and system layer of the act. The same point of NBA and CBA home court culture characteristics reflects in that both of them have a characteristic of physical, regional, times, industrial, educational and humanistic. The differences of NBA and CBA home court culture are that they have different global and local community, recreational and utility, commercial enterprises and government sponsorship. The universal values of NBA and CBA home court culture reflect in that they both lay a foundation of league culture's formation and development; they both make a organic combination of material wealth and spiritual wealth that created by the league; they both creat a brand of league successfully; they both expand the league's space of development effectively; they both enrich the cultural life of society; they are both conducive to social stability and inherit age the home court cultural of geographical location. The particular values of NBA and CBA inflect in that their home court culture make different contribution to their country's social cultural and economic .Based on the results of these studies this paper propose the following measures for the CBA league home court culture:Attention to the brand of CBA League, perfect competition system and the referees, athletes training system to improve the quality of home games; to guide the audience enhanced the understanding of the basketball competition rules to enhance the ability of the CBA League Match; Create a warm home atmosphere; increased funding and efforts to build a high-tech gym facilities; set up to soccer fans as the center needs to promote their ideas, to provide consumers with a full range of services; strengthen the player's own image building awareness of appeal to the fans and cultivate the loyalty of fans. |
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