Study On Home Court Culture Of The CBA League Matches

For over 100 years, basketball sports have got extensive popularization and development in the world and China, have already changed from the simple sports game of the past into the integrative new-type culture carrier today, become the important component of global sports and amusement culture. CBA league matches that started in 1995, its contest market develops and develops rapidly, and occupy certain market share, and want to occupy and keep a large amount of market share, must offer and meet audience's cultural product of demands, regard professional reform of CBA league matches as the opportunity, implement the cultural construction project of the league matches.In 2005, the basketball movement administrative center will regard deepening the professional reform of CBA league matches as the focal point, under the guidance of"north star plan " , have issued a series of professional reform measures, structure the blueprint of CBA league matches reform. Seeing that CBA professional tournament adopts the match rule in home and away, so the construction project of CBA league matches culture, await to absorb all the useful ideas in the construction of each culture of home court, innovate actively in every club of the league matches, inject the home court match into humane spirit, make the cultural inside information behind CBA league matches, construct the culture brands of CBA league matches.This subject is supported by CBA league matches, use the law of documents and materials, logic analytic approach, etc. form the teams and team members in the factor to CBA league matches culture, home court game hall, the home court match, indicating in the host field that such culture carriers as the cultural performance of products, amusement, fans behavior display and serving the measure in the host field are analyzed and researched, study the conclusion as follows:1.The game hall of home court of every club builds and begins to change into present establishment from past leased territory. Every club team, home court of team name choose, team is it is it reflect the region characteristic , pass on national culture , having typical commercial color with modeling of the mascot to design to mark; The job mental outlook , show of skill and tactics thinking of the team of home court innovate the competitiveness of improving the team; The team has packed and trained and assembled the popularity for the home court match with the star; The whole strength of every team is improving progressively , the strength between the teams is dwindling progressively .2.Strengthens the affinity with the football fan audience, Football fan through refuel slogan, support slogans, make audience host team star draw, daub face not to is it regard listening to symbols as, set off the court atmosphere by contrast, increase court vigor; Experiencing the cultural glamour of home court through participating in the interdynamic activity, it is positive to build the health, optimistic fan's culture.3.Adopt new upset advertising panel, set up special messenger responsible for field maintenance, clean showing normally of advertising panel. Still there are boxes and have a monopoly in the cupboard on some home court, offer the food and sale to mark the products. New backboard, basket support, floor, system of counting the subsystem, timing and lucid and lively home court color, have improved the visual effect that the TV relays the result and audience. Sportsmen's football shirts and numbers of huge sportsman's photo and hanging retiring that put up in the field; have increased the culture atmosphere of the home court.4.Set up ticket selling and follow-up services that the special messenger is responsible for the area of game hall of home court; Respect of grading from dance theory, dance physique, dance etc. carries on vocational training to the cheering squad on each home court; Have chosen HIP-HOP music style most suitable for the basketball on the making of warm of music, add some Chinese music elements at the same time, like the pipa, Beijing operates..5.The value of the culture of home court of CBA league matches lies in: It has derived out the effect of home court; Have stabilized football fan's colony of home court; Have brought up the sense of ownership of the team of home court; Have passed on region culture and strengthened the social sense of honors and cohesiveness of the urban masses of home court. Phased characteristic with leading factor nature of the competition, regional, national characteristic and professional tournament of culture of home court of CBA league matches.Propose the following countermeasure to the cultural construction of home court of CBA league matches to the result studied above:1.the cultural construction of home court of CBA league matches should establish the cultural marketing idea taking football fan's demand as the centre, build football fan's management organization in a more cost-effective manner, structure the interdynamic platform between the league matches and the football fan audience, propagate and guide civilized and healthy , positive and upward football fan culture.2.perfect the contest system, strengthen and train the referee and athlete, improve the match quality of home court ; Strengthen the appreciating of the match and excellent degree; Propagate the packaging home court match, mould the soccer star of host team, improve good reputation degree of the match; Strengthen the connection with media, expand the propaganda strength of the game . 3.the technique level, military tactics cultivated manners, level and occupation morals of the cultural knowledge of exaltation ball team cultivate, promoting athlete ego image to mold consciousness, strengthening communication and mutual trust of player and medium, fan and sponsor company to compete by obtaining a stable loyalty.