The Research Of The Development Of China Culture Trade Based On The China-korea Comparison

With the deep development of global economy, economy has been being cultural, and culture has been being economic, which is the present major trend. By now, cultural trade has been the important section, and many countries have treated cultural trade as strategic trade. As a bid developing country, China must pay attention to and actively develop cultural trade. China and South Korea is neighbor, have the very similar cultural background. Resent years, Korea cultural trade has developed quickly,"South Korea trend"has been affected China and even the whole world, But China has big trade deficit about it.We can absorb the successful experience of South Korea and summarize the shortcoming of China's development through comparing the cultural trade between South Korea and China. That will have a practical guidance and significance for the development of China's cultural trade. Through comparing South Korea and China, we can find a lot of problems in China cultural trade: such as the huge trade deficit, weak power, unbalance of supply and demand, and inconsequential trade structure. The reasons for these problems mainly include the inadequate using of cultural resource, the lack of government support, the lack of support with culture of innovation and technology industry, the lack of sufficient market-leading businesses and brands, international marketing weak links and the lack of high-quality professionals.Propose countermeasures and suggestions for developing China culture trade basing on Korea's successful experiences and China national situation. Include establishing a correct sense of the cultural industry, strong macro-control function of government, creating leading enterprises and independent brand, exploring the international market, training and recommending talents.