Updated Street, Walk Under The "leisure Economy"

Under the background of rapid development in economy and the acceleration in urbanization and changes in consumption concept, the demands of consumers toward pedestrian streets change from solely shopping demands to diverse demands such as shopping, leisure, entertainment, dining, fitness and sight seeing. Many commercial pedestrian streets, who witness citys' development history, decline gradually from bustling and lose characteristics and competitiveness. Therefore, the updating development of commercial pedestrian streets becomes a very important task in the study of current city development. Focusing on updating examples on Shanghai Nanjing Road Pedestrian Street and the background of leisure economy, this paper explores a way that suits urban commercial pedestrian streets through updating design methods toward Shanghai Nanjing Road Pedestrian Street. This paper divides in to five parts:Part one:Under the background of China's current economic development, it proposes the research topics, and explains the purpose, contents and research framework of this paper. And it also analyses the basic concepts related to this topic.Part two:It studies the development and practice of updating ideas toward urban commercial pedestrian streets in domestic and foreign countries, and summarizes their updating experience and failures. It also analyse the relevance between update of pedestrian streests and Leisure economy.Part three:Taking the relevance between leisure economy and updating pedestrian street as analysis basics, it analyses creation of all kinds of street interface of space environment and summarizes design methods with practical patterns.Part four:On the basis of theory of leisure economy, it studies the updating unique design methods and updating models through updating practice in Nanjing Road Pedestrian Street.Part five:Through the study of consumers' evaluation research on Shanghai Nanjing Road Pedestrian Street, the difference between designer's intent and consumers' understanding and the relationship between consumption models and designs under leisure economy, it makes an objective assessment to Shanghai Nanjing Road Pedestrian Street which can be taken as references to updating designs for future commercial Pedestrian Streets.Finally, it provides a scientific, referable updating models for pedestrian streets through lessons learned from comprehensive and systematic experience summarizations toward Nanjing Road Pedestrian Street, and makes policy-makers, designers deeper thinking to urban commercial pedestian zones.