| The management of urban road is an important aspect of urban development all the time.It has great practical significance to study on the management of urban road.Urban road is a well equipped and high technological content traffic carrier.It's rapid,safe and comfortable characteristic is shown day by day on improving economic and social benefit.Along with the rapid development of the expressway,how manage and maintain it becomes a problem more and more concerned by the related department Currently,the management of urban road is in a stage of increasingly exploring and evolving.How to highlight the functions of company in the management and realize the aims of managerial efficiency as well as reduction in financial expenditure,according to the managerial conditions of Kun-Luo road,which is worthwhile to research and discuss.Firstly the introduction talks about the article' s background of choosing the topic,the aims,the significance,the content,the research and the method of research,the steps,etc.On the basis of retrospection of the developmental process in managing urban road,this article analyzes the corrupt practice of existing system and learns foreign advanced experience and it fully considers the developmental condition of managing urban road and the need for constructing market economy.This article proposes marketing is the trends of managerial development of urban road in our country.After that the article takes the example of Kun-Luo road and starts from the market-oriented management of Kun-Luo road.The article takes actual data as the measure and analyzes that the marketing of urban road can lighten the financial burden and its significance of systematic innovation.Lastly this article proposes the managerial patterns of marketing in the urban road,according to the analysis of examples. |
