Souvenirs In The Theme Of Tourism Research, Development And Design

At present, under the new market economic competition trend, tourism has already become another growth point of national economy as well as one of the national industrial pillars gradually. As one important link of tourism business, the relevant problems in souvenir design are prominent day by day. Tourism business of our country is developing rapidly and the theme travel project is being favored more and more by people too, but the poor souvenir development, with a huge distance compared with developed countries, has barricaded the further development of tourism in this country.In the souvenir design, if we can't break the traditional mentality and jump out the strange circle of "most tourist souvenirs are stereotyped ", certainly this will hamper tourist souvenir progress seriously especially when we need souvenirs to stress the theme and show the features in theme tourism business. The present tourist souvenir still faces many problems; we have to solve these problems from an innovative angle, scrutinize the tourist souvenir again, in order to obtain a kind of new design thinking.This essay analyzed and researched current situation of the tourism development and existing problems and discussed a proper new image of tourist souvenir under the rising background of theme travel. On the basis of this research, this essay launched surveying and studying to the theme tourist souvenir of the pottery art village of Fuping county with the findings of the lack of the brand influence and the distinct characteristic as well as the simple materials without products variety. The author, regarding artistic culture of pottery as the basic point and enlightened by the superb design samples, discussed how to launch innovative design and research work from the theme of the souvenir, brand consciousness, serial design and products creativity with solutions to the above items in order to establish a brand-new design project for pottery art village of Fuping in a combination of visual design and other forms of arts.Finally, this essay looked forward to the development of the theme tourist souvenir and design prospect under the "human-oriented and environmental friendly"trend to develop souvenir design in a featured, diverse and modern way.