| With the prompt development and popularity of the internet, more and more enterprises use internet and some application related to it to develop their own market. The introduction of streaming media brings enormous effect to the development of the enterprises. It changes the traditional stiff image of the internet, and riches the functions of the internet. It has become a kind of new medium depending on its enormous attraction. It is becoming more and more popular because of its merits and driving force provided by internet. As a cornerstone industry of china, clothing enterprise establishes the serves platform related to streaming media not only in the inside management, but also in the improvement of their products. At present, the application of streaming media in the clothing enterprise mainly includes the employee training, the product introduction, the video convention, long-range supervision, the customer service, and so on.The article expounds the theory of the application of streaming media and analyses the current situation of clothing enterprises applying streaming media adopting the method of theory and reality. It expounds the significance and method of the application of streaming media in the clothing enterprise and includes the six aspects of the clothing enterprise applying streaming media and some basic questions arising from applying it and its future prospects. |