Rongchang Pharmaceutical Co., Ltd. Marketing Strategy And Strategy

Since the reform and open policy, along with the national economy development, our country's medicine industry has also obtained the considerable development. In the profession low price competition, in addition national Development and Planning Commission's 17 reduction adding fuel to the flames, the enterprise with difficulty obtains the investment which should have to repay. Our country already joined WTO, the overseas medicine giants all already entered China, their huge technology and the fund strength were changing our country medicine domain the original pattern.Each medicine enterprise starts to ponder how using the market marketing theory the question which survives in the competition gets down.The Yantai RC PHARMACY is produces the traditional Chinese medicine primarily privately operated drugs manufacture enterprise, the company once has emphatically the important place position in the Chinese hemorrhoids medicine domain. The medicine market competition was day by day intense, causes the The Yantai RC PHARMACY'S management to encounter the difficulty, under this premise, The Yantai RC PHARMACY'S market marketing system to conduct the research to appear with the redesign extremely importantly.This article in reading massive domestic and foreign after drugs sale and enterprise strategy and strategy research theory correlation data, in the market marketing theory foundation, has analyzed enterprise's internal and external environment characteristic, has made the further superiority and the inferiority, the threat and the opportunity analysis then obtains the enterprise the competition condition analysis, determined RC PHARMACY short-term market marketing strategy, has carried on the marketing strategy design to the enterprise, and has made the concrete marketing strategy implementation plan and the safeguard measure.This article has provided the rich value application instruction for enterprise's marketing supervisory work.This article elaboration is the author practical work experience summarizes, union marketing work actual obtaining, proposed the viewpoint and the strategy design also has the model value to other home middle and small scale drugs manufacture enterprise.