Clothing Brand Management Studies

The emergence that design management to be a newly arisen course is the inevitable outcome of the modern times economic development, its development relate to the progress of the industrial design, the traditional design has entered one brand-new design management age from here. As a branch of the industrial design, the costume design is also in need of design management undoubtedly. For the brand clothing business enterprise, design management has very high latent energy in creating the direct value and immaterial assets, it constitutes important aspect of the enterprise core competencies. Only management to develop its function, then can design exert worth-creative power of itself really, so that make the innovations of the enterprise have the plan, have the step and carry on availably and continuously, also then can establish own position in increasingly violent market competition. The meaning of studies to design management lies in that guides the enterprises standing at the height of management, carry on the idea and the thinking innovation of the brand costume design.Passing the study of the design management system, this text elaborates tentatively the concept and its important points of the brand costume design management. This text is divided into three parts, The first part discusses the importance and necessity of the design management to the brand clothing enterprises, and expounds its actual meaning; Second part summarizes extant question of the clothing enterprise's by analyzing the current situation of the national brand clothing. The part discusses whole frame and main contents of design manage, including the design target management, the design procedure management, the design system management, the design quantity management etc. aspect, arguments applicative and practical value of the design management, at the same time, explains the importance of the brand clothing enterprise set up the mode of design management; The conclusion part makes the outlook to the design management of brand costume enterprises, pointing out the thought and practices of brand costume design...