Study Of Criticism Semantics On The Construction Of Contemporary Food Packaging Design

Criticism semantic is a simple expression of design criticism, it is a step in design process, which plays an important role in the development of design activities. “Food is the most important to people”, food packaging is the contemporary packaging design that human most closely related, but with the rapid development of economy and the improvement of people’s living standard, food packaging appeared excessive packaging, copycat packaging, deceptive packaging and other fraudulent imitation. In this case, it is particularly important for criticism semantics implantation in contemporary food packaging design.Based on food packaging design as the research object, as criticism semantics the breakthrough point, through the correlation survey, analysis of existing problems and influence factors in contemporary food packaging design, and divided into the three aspects, as society, consumers and designers. Then through the typical case, analysis its three inner ink, and summarized the type and technique of criticism semantics, explore the three types of criticism semantics on contemporary food packaging design: warning, instructive, expressive. And lead directly convey information, structure reasonable materials, interaction and function extension as four kinds of methods, finally obtain criticism semantics on the construction of contemporary food packaging design. Do hope to make food packaging to criticism, so that it can be expressed as a kind of positive values, ideas, and guide the healthy consumption, is conducive to the food packaging design environment improvement and better sustained and healthy development.