The Study Of Microblog’s Public Opinion Evolution Of Food Safety Incidents(2013-2014)

As a kind of social media which is socialized, micro-blog has contributed to the mass media become tribalization and corporatist and it makes the value and importance of “relation” more and more standing out. The social relation network made by micro-blog indicated a new tendency: no relation, no spreading. The spreading of the network logic makes a substantial impact on social changes. Network especially micro-blog has become a platform for expressing public interest, and become a information collection and distribution center of various emergencies and hot topics. Micro-blog has not only changed media ecology, but also had influence on the governance pattern to our country to some extent.In recent years, food safety problems have happened frequently in China, such as cooking oil, poison capsule events; outdated meat event, which attract great attention of the public. Such a large number of comments filled with micro-blog formed a distinctive food safety micro-blog public opinion. Although these comments express the emotion of surprise, angry, or abusive, the micro-blog hold these comments. However, prejudices of the public, the lack of relevant media knowledge and network openness, and the anonymity all provide the false information and even rumor with advantageous conditions. In this case, the micro-blog public opinion could be easily outburst, causing the public’s fears to food safety, so that it becomes a serious threat to social stability. Therefore, it is necessary to analyze the food safety and evolution of micro-blog public opinion, so that some rationalization suggestions for public opinion management could be put forward.The popular food safety affairs in recent two years as the starting point, this article presents the reasons, the influence factors, the path of evolution, and the main characteristics and coping strategies of the public opinion evolution It is hoped that this article could fill blank in the research of public opinion evolution of food safety affairs, and could be useful for public opinion of food safety affairs management.