Auto Insurance Market Subdivision Of The Customer

Market segmentation can help enterprises to know the market research, consumers and competitor, for enterprises to choose the right target market, formulate correct marketing strategy to provide the basis. In any market, market segments always plays a very important role. In the 21st century, with the national standard of living rises ceaselessly, car became less people not important traffic tools, such as the state of the management, in addition to traffic department to its supervision and restraint outside, still have the responsibility of an insurance company. So, this concept car insurance will naturally into people view. In China, most of the car insurance are mainly third party liability insurance, insurance and insurance, anti-theft CheSun alone and broken glass of insurance of insurance of insurance and the driver seat and etc. But with some investigation into the western developed countries, the automobile insurance policies, multifarious ways of premium, dazzling. This paper, the research background, significance do simple statements, introduced the basic frame structure, the subject of my company's operation, the paper briefly domestic automobile insurance customer development status analysis, using a descriptive analysis and variance analysis in Chinese automobile insurance coverage, and the differences in automotive market subdivision of the difference, summarizes the problems existing in the corresponding marketing suggestion.This paper attempts to the actual data of insurance company, based on customer market segmentation strategy, market competition and customer demand of diversified insurance circumstance, shift in the local market picc property of our experience and innovation market segmentation. This is different from the practice proves the consumer spending in the insurance market in different markets, the difference of the customer's needs detailed analysis and summary.This paper aims to provide market subdivision strategy research samples, help enterprise further attention scholar and car insurance market segmentation and discusses the problems, establish a suitable native market subdivision theory.