On Development Mode Of The Third Line Construction Heritage Tourism Under The Angle Of View Of Tourist Experience

In 21st century, the coming of experience economy gives new trends to the tourist industry:personalized products and services are highly appreciated by tourists of all ages; the tourists become focus on the feeling of products instead of focusing on the products themselves; the tourists are expecting to gain an integrated experience; the tourists are having an increased demand for cultural tourism products. These new trends has brought opportunities and challenges to the development of the cultural heritage tourism.The Third Line Construction plays a decisive role in the history of China's economic development.This is a stretch of history which is hard to forget. When it becomes to be heritage, it would be our duty to make it integrate into the local economic construction and display its social benefits. In this context, this thesis study on development mode of the Third Line Construction heritage tourism under the angle of view of tourist experience.First of all, the author study and analyze the literature of Tourist experience, the heritage tourism, and the Third Line Construction from domestic and abroad, and then put forward the core concepts of this thesis:The Third Line Construction Social Heritage.Subsequently, under the angle of view of Tourist experience, the author research on four development modes which are commonly adopted in the area of industry heritage tourism. These are creative arts and culture park development mode, museum development mode, park development mode, and shopping and leisure tourism development model. After the study of typical case, the author summarized that at present a new tourism development mode is construct a system with a variety of tourists experience. Through the comparative study of industrial heritage tourism and the argument about core supply of the historical value, social value, scientific and technological value, aesthetic value, emotional value of the Third Line Construction Social Heritage, the author put forward the experience carrier model of the Third Line Construction Social Heritage and the core result of this thesis:comprehensive value development mode base on "one-stop experience"At last, an empirical research is given for verifying the conclusion. Studying the State-owned Hongshan foundry in Chongqing as an example, the author verified the comprehensive value development mode base on "one-stop experience". After the commercial demonstration, in this mode, the development of tourism is feasible.The major work of this thesis is doing research on development mode of the Third Line Construction heritage tourism under the angle of view of Tourist experience for the first time. Besides, the author try to apply theory into practice by empirical studies on particular case. This thesis enriches the academic research of the Third Line Construction, as well as the heritage tourism, in this case, attract valuable comments of the protection and development of the Third Line Construction.