Brand Strategy Of Tobacco Industry In China

China is the largest country of tobacco production and consumption. In recent years, Chinese tobacco industry is pursuing leap-forward development at a staggering rate. After our country accessing to WTO, the pace of full integration into the global market is growing faster gradually, the market competition also becomes increasingly fierce, the brand has become the emphasis each tobacco company compete for. Chinese tobacco industry which has been through the national tobacco institutional reform and industry development for 30 years, has realized that if we can establish the scientific brand strategy and if this brand is successful will determine if the target that Chinese tobacco industry be large and strong can come true under the international competition.Since the 1980s, the world begins to enter a period of rapid development, far-sighted companies are or have already committed themselves to upgrade the common products to brand. As an important resource strength, brand will determine if the company will success eventually. The company which pursues excellence constantly, is or has implemented the brand strategy to replace the traditional competitive strategy generally. The brand has become the key point of company development, market competition, especially the international competition, not occupying this key point, the company will not truly get the initiative in market competition.This article puts the brand strategy of tobacco industry in China as the research point, compares and analyze the relationship and gap between the development situation of domestic tobacco industry and that of foreign tobacco industry, It analyses the inner factors and external environment that affect the cultivation of the brand in Chinese tobacco industry, the company development and development of the company, sorts out the logical relationship between all activities, clears the current advantages and disadvantage of Chinese tobacco industry, in order to discover and determine the direction of Chinese tobacco brand cultivation, to get the effective brand strategy, to achieve the target that improving the brand competitiveness of Chinese tobacco company and making Chinese tobacco adaptting to the competitive structure of international market come true.