Civilian Product Strategic Of Sidvance Ltd.

In the conversion process, the military industrial enterprises are facing many problems themselves, such as the mechanism is not flexible and lack of market concepts, human resource management is backward. However, in the national,military priorities to the people to support the military under the policy of military enterprises in the completion of military tasks only under the prerequisite of the development of civilian production, not for the existing production structures and production patterns to make disruptive changes. This makes the production of military enterprises in the civilian face many difficulties. At the same time, military enterprises have rich reserves of technology, advanced equipment, high-quality staff and other advantages, such as the military industrial enterprises to the corporate strategy of choice to fully capitalize on these advantages, avoid or make up enterprise disadvantage, then the production of military enterprises in the civilian may on roles to play.Sidvance Ltd. is a medium-sized military machinery processing enterprise, which in the development process of products for civilian use, such as encountered in more complex types of equipment, production capacity of decentralized system is not flexible, cost control, low staff work initiative reliable. Sidvance Ltd.'s for real, this paper PEST analysis and Porter's five forces model of the machining industry macro environment and Sidvance Ltd.'s market environment, analysis of mechanical processing industry in China, the excessive concentration of production capacity low-end market, high-end production capacity has temporarily unable to compete with foreign enterprises. This article is also on the Sai Dewei the analysis of the company's resources that Sidvance Ltd. company has advanced processing equipment and production facilities, technical strength and strong, Renyuanliushi low Youdian, Tong Shi Zhao Shengchannengli Guodufensan there, production Nengjiao Di, training of personnel, lack of modern business culture. Based on the above analysis, this paper SWOT analysis, business analysis obtained should be cultured in the strategic partnership with strategic partners, using technology first-mover advantage, and form the core of the enterprise group Sidvance Ltd., seize the market leader, to enhance technology strength, market and technology to attract partners, formed to adapt to low-volume, high-quality production, the specialized production equipment and tooling as the company's main production elements. And based on this strategy, proposed outsourcing of backward production capacity, improving production processes and cost control, building a new corporate culture to enhance staff training and education such as business planning content.In this paper, a small military machinery processing enterprises, for example, the strategic management concepts, methods, theory and business reality, in a civilian market for the Sidvance Ltd. strategic choice to provide some comments and suggestions. For other military enterprises civilian market development, also has some value.