Research On Development Countmeasures Of Tourism Real Estate In China

Tourism real estate is combination of tourism and real estate, and gradually becoming an important new source of economic growth.Both tourism and real estate are high additional value and high relevancy industry. Tourism real estate is growing very fast in China today, and its proportion in the national economy has gone up continuously. Then the study of tourism development trend and its strategies and countermeasures is to provide some reference for the Chinese characterized tourism real estate market and its future trend in China is the Focus and Difficulty Problems to be solved urgently of Chinese tourism real estate.The thesis give the range of the tourism real estate concept from the connotation of Industrial Economy, defines the features of tourism real estate.Put forward the countermeasures based on research on the orientation, planning, development of tourism real estate.Analysis and study countermeasures and strategy from international brand positioning, internal quality promoting, coordinated and balanced growth with environmental resources,government macroscopic and microscopic readjustment and control.The main contents of the thesis can be concluded as follow:Put forward the basic theory of tourism real estate as an independent industrial organization model base on the study of the relevant basic theories and analysis the current situation and the relationship and difference between tourism real estate, tourism and real estate.Put forward a multi-dimension and multilevel concept of tourism real estate base on the study of basic concept and architecture, classification, marketing and its law. Study the principle and method of tourism real estate based on the concept; discuss the internal law of tourism real estate for different form of tourism real estate developing. Problems China tourism real estate confronted with. Analysis and study the general development of tourism real estate, development prospects,popular investment spot, and region characteristic base on the summarizing of China tourism real estate development. Put forward enterprise management strategy, brand building according to Chinese characteristics.Analysis and summary problems in tourism real estate development, discuss its overall influence in national economy.Study the method of resource and environment developing in harmony from the balance between the human constructing and natural.Put forward the scientific development perspective of tourism real estate, require the development enterprises and local government take the environment serious, and diligently follow the guiding principles strategy of sustainable development.Study the measures of state macroscopic and microscopic readjustment and control of tourism real estate from taking into consideration the interconnectedness and mutual influence of domestic and international economic development, promoting the marketing growth, regulating the market order of tourism real estate.Study the current situation and development trend of tourism real estate in China with the consideration by Government guidance and development trend of tourism real estate comprehensively.Put forward the tourism real estate development countermeasures system that has Chinese characteristic and fits to China by study of the tourism real estate development trend and problems meet today and by analysis the developmental direction of tourism real estate under the Chinese policy.