Research Of Marketing Mode For Jilin Tobacco Industrial Co.,Ltd.

The mode of our tobacco industry is national tobacco monopoly system, cigarette is monopolistic , product is planned to make, channels are single, price is planned, promotion is restricted, the four elements of marketing can not normal play. If the cigarette market has marketing, at most, only extensive marketing. With China's accession to WTO, China tobacco will be faced more critical situation .1.the problem is: China tobacco industry marketing model can not adapt to the current situation and future needsAs is known to all, WTO premise of all the rules, almost all the enterprises as the main economic and trade without administrative intervention. Although negotiations on accession to the WTO agreement, China has insisted on retaining the national tobacco monopoly system. But with the falling tariffs, the price advantage of foreign cigarettes will be more obvious, and with the influx of foreign cigarettes, total demand is essentially in Chinese market, the domestic cigarette market share of the original will be greatly eroded, so the tobacco monopoly current management style is no doubt all have to change.Since the China tobacco industry divided into industry and commerce, cigarette industry enterprises are mainly responsible for the cigarette production; and commercial enterprises are responsible for cigarette sales and marketing management. Therefore, the core of industrial enterprises like old production concept, is only responsible for production and marketing of cigarettes to commercial enterprises to complete. Although many cigarette industrial enterprises have also established a marketing department, but the current international tobacco giant marketing than there is a large gap between the level of only continue to improve marketing, vocational, and professional marketing is to survive2.Cause of the problem: Analysis of China tobacco marketingProtected by the system, cigarette marketing is still only extensive marketing, the China tobacco industry marketing chain, including internal marketing personnel of industrial enterprises, tobacco commercial companies, marketing manager, cigarette retailers, consumers. However, the current marketing work is cooperate with tobacco commercial companies, and lack of concern for retailers and consumers . Although some industrial enterprises is also increased attention on the terminal marketing, but don't form a complete marketing chain. It should be noted, today's consumers pay more attention to quality service and attentive care, if loss of consumer, product quality is often not the problem, consumer dissatisfaction with the service and provide excellent service and build consumer loyalty to the enterprise to need to consumers throughout the enterprise values the entire business process, enterprises in all sectors will be highly integrated to work with consumers as the center; the other hand, consumer demand, values will be changed in the interaction with the market environment , and the frequency of this change is increasing, for them to adapt to such changes, the kind of one-way communication of traditional marketing methods will not be right, and need a new two-way communication, consumers and enterprises is to establish long-term stability of the interaction3.Jilin Tobacco Industrrial Co., Ltd. Marketing StrategyThrough analysis of the current situation on the domestic and international challenges facing soon, Jilin Tobacco Industrial Co., Ltd. will focus on a category with low harm to the health in the product strategy, efforts to develop Chinese-style cigarettes, and to find a corresponding product demand points for each category. It will be better to grasp the target consumer groups. The choice of the target market, to market segmentation of consumers based on the different target markets to take a different marketing strategy. In addition, as the current system of restrictions, tobacco industrial enterprises still need to cooperate with tobacco commercial companies,and combination of cooperative marketing and marketing push, to actively explore new cooperative approach, make the further advantage of the brand bigger and stronger, focus on understanding to the consumer, to provide better service for different needs from the consumer.