A Research On The Development Model Of Zhengzhou Railway Coal Transportation Co., Ltd.

The outbreak of the u.s. sub-prime mortgage crisis in 2007 caused the recession of u.s. economy at the same time, and also made economy recession of countries around the world. After the crisis changed from the virtue economy to the real economy, many industries were attacked, at the same time, China's coal industry has entered a period of relatively low cycle. Because of the economy downturn, many enterprises'coal consumption made the sharp drop, and for the coal transportation and sale of railway enterprises which is originally in the slice of the industrial chain, the competitiveness which relies on rail transportation capacity disappeared instantaneously because of the decline in coal transportation. After breaking the traditional thinking about "proximity to good advantage of the shade tree,", the railway coal transportation enterprises begin to face the problems in the development, and explore the survival methods. This paper is produced under such a background.After make the review and conclusion about the relative theories, this paper analyzes the recent development situation about Zhengzhou Railway Coal Transportation and Marketing Co. and makes systematic research about inside and outside environment which would impact enterprise's development by using PEST theory and SWOT theory, and also points out the crisis which is hidden in the new environment:the national policy adjustments, the impact of the transportation release, the single source of income, and the decline of the profit margins. In order to study root of the enterprise's mess, firstly this paper studies the operational efficiency of enterprises, and finds out whether could resolve the current difficulties by improving the management level. But by contrasting with other railway coal transportation enterprises, we find that the operating efficiency of Zhengzhou Railway Coal Transportation and Marketing Co., Ltd. is relatively high. Therefore, the paper changes the perspective outside the enterprises, to study the suitability of the model of enterprises development to the coal industry's sale chain. By analyzing the Shenhua Group Corporation and Shanxi Coal Transportation and Marketing Group's coal distribution model of development, this paper finds it is impossible to solve developing difficulties by simply copy these two enterprises'development modes. Based on the above analysis, this paper presents the development mode of the railway coal transportation and sale enterprise to integrating supply chain, to achieve the strength of node enterprises at the base of overall efficiency maximization about Coal Transportation and Marketing line.At the end of this article, we made some main research findings, and made a further explanation for studying some existing deficiencies in the process.