Social Responsibility In Marketing Research

In the international community attached more importance to and strengthen corporate social responsibility, corporate marketing concept has been a corresponding changes in the marketing concept development gradually in the development of social marketing concept. The enterprises of the marketing strategy and its activities that the new and more clearly the direction-enterprises active commitment to social responsibility, for enterprises and social benefits of social responsibility marketing, and not the responsibility of enterprises' burden of social responsibility an organic integration into the marketing strategy not only for enterprise development with a positive role, but also beneficial to the healthy development. Enterprises planned steps for effective and suited to their own social responsibility of the marketing of businesses and harmonious development of the total win.The community to corporate social responsibility and its marketing fails to understand, insufficient attention to, related to corporate social responsibility marketing negative case shows that the serious harm to society, the enterprise employees, consumers and the ecological environment and the international image, has brought great damage; and the related good corporate social responsibility in the case has demonstrated its active role in the interest on the business mission, enhance enterprises' Soft competitiveness, help enterprises to differences of advantages, expand the international market, contribute to the protection of resources and environment, reducing the gap. The enterprises should be proactive shoulder social responsibility, and its social responsibilities and their marketing strategies, combining social harmony of the same time, access to business maximum benefits.In view of the China enterprise management and sales of social responsibility, to strengthen social responsibility and the marketing of enterprise development with important influence attitudes on the basis of study and put forward a number of enterprises have the "common but differentiated responsibility of society" to carry out effective social responsibility marketing approach is to strengthen the leading role. The Government should formulate relevant laws, and establish a promoting corporate social responsibility marketing system environment to improve their management mechanism and increase their corporate social responsibility of the publicity and supervision; 2 of the enterprises to improve their social responsibility of the approaches and measures.Enterprises should be lawful business operation, according to regulations tax on the employees and consumers to protect the environment, and on the premise of development suited to their own development of practical and corporate social responsibility system, and do a good corporate citizenship; 3 is to arouse the public to participate in corporate social responsibility movement. The public should be protecting their rights and interests of the legal awareness, and safeguarding social morality, and encourage enterprises to make their social responsibility, and promoting the spirit of the eligible citizens.4 is to strengthen non-governmental organizations and media supervision, and should be widely publicized and supervision over enterprises and earnestly fulfill their social responsibilities, and create a good for enterprises to make their social responsibility, effective social responsibility marketing environment of public opinion.