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Lu Zhou Lao Jiao Co.,Ltd Investment Analysis

Posted on:2011-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:J J YangFull Text:PDF
GTID:2189360308982755Subject:Finance
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China has reported a fall in exports for the first time in seven years in the clearest sign yet of the downturn affecting its economy. Imports and foreign investment also saw sharp falls, Andre Vornic of our Asia-Pacific desk reports.In 2009, the Chinese economy became warmer and warmer, the GDP grows up, we will achieve our realization goal very soon.So the stock market will have an chance to develop,too.Along this situation,the author choosed luzhoulaojia co.,ltd to anlalys.The history of Luzhou liquor industry has started since Qin and Han dynasties, rose in Tang and Song dynasties, and boomed in Ming and Qing dynasties. As an old enterprise, Luzhoulaojiao Group Co., Ltd is world-wide famous compared with other liquor industries. After foundation of People's Republic of China,36 brewery mills which flourishing in Ming and Qing Dynasties have become into Luzhoulaojiao Group Co., Ltd. It covers area of 3900,000 square meters, and owns 6000 employees. Actually, Luzhoulaojiao Co., Ltd has been developed into a large key state industry, the total asset valued RMB 3 billion (the market value amounted to RMB 20 billion in 2006).Luzhoulaojiao Co., Ltd, the core part of Group, listed on stock market in 1994. In 2005, the reform of stock ownership division had been implemented successfully. As a result, Luzhoulaojiao Co., Ltd became the management centre and image centre of company.As the quality centre and cost-control centre, the liquor storage capacity of the brewing corporation reaches 80,000 tons and the packaging production capacity achieves to 150,000 tons. And as a professional marketing company, our sales corporation sells more than 60,000 tons Luzhoulaojiao liquor. It is the brand-figure centre and profit-creating centre.Luzhoulaojiao has always been living by the marketing ideal of " brew together with time and space, harmonious coexistence with human beings". For a long time, it has been producing a serial of excellent products like National cellar 1573,Luzhoulaojiao oyearly liquor, Luzhoulaojiao classical aroma,100 years, and Luzhou Laojiao Te Qu to devote to our society. National cellar 1573 is the criterion of Chinese liquor and the special liquor for Diaoyutai State Guesthouse.LuzhouLaojiao Group formulated the "11th Five-Year"development plan, and established the goal that make the output value achieve 15 billion yuan till 2010. Therefore, our company will seize the opportunity and cherish the development environment to actualize the brand strategy and the strategy of sustainable development. And finally, we will form a modern food enterprise with liquor-based and diversified development.The company must be a good choice of the investors.
Keywords/Search Tags:company, the value of Investment, analysis
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