The Research Of Baoding's Tourism Image Based On The Analysis Of Tourists' Apperception

The image of tourism destination can be defined as the combined system of tourists'image assessment. It can used to decide whether tourists be interested in the destination. Although the tourists'description of destination includes both objective and subjective assessments, they still play an important role in the process of tourism choose making. So, it is a key point and valuable things for a sightseeing place, that to model an active destination image, and pass on the image of destination correctly and quickly to tourists.Baoding is an inspiring city by the south of Perking where produce outstanding people with a long history. Baoding has developed to be the main force tourism city in Hebei province rapidly due to the superior geographical position and convenient traffic conditions. As the same time, the plan of relaxing industry in Hebei is carrying out, which also bringing Baoding brilliant tourism market prospects and fine rules surroundings. This paper is based on the ancestors'researches and Baoding's resources, to analyze the problems of Baoding's tourism image from tourists'apperceiving differences, and then to put forward suggestions to upgrade Baoding's tourism image to suit visitors'demand. Only correct understanding of tourism image, can made Baoding a progress without setback, build Baoding as an outstanding tourism city as designed.