Strategy Of Product Design For Household Appliances In Rural Areas

In recent years, the countries have formulated the related policies, in order to expand domestic demand. With the policy of electrical household appliances going to the countryside in 2008, The electrical appliances product increases unceasingly in the countryside sales volume. However, the market can not truly meet the unique needs of rural household electrical appliances. In order to better meet farmers ' needs for home appliances, study for the countryside electrical appliances product design strategy is extremely urgent.This article analyzes the countryside ecological environment, the culturing condition, the current economic condition and the life shape and so on with the method of anthropology and sociology. The article elaborates the rural environment and the farmer present situation as well as the necessity and the particularity of the electrical appliances product design for the countryside. it presents design strategies in combination with the features and appliances of our country, according to the State, businesses, designers, farmers. National level for improving the aesthetic sense and household appliance product design of sustainable development; enterprise level mainly for household electric appliances product design eco-friendly, customer service, sales channels and transport; the designer level for easy-to-use function design, rational utilization of local resources, heritage and innovation; farmer level as in the design process with the participation of farmers, thus making the design more purposeful. The purpose of author is to give suitable rural household electric appliances product designers some inspiration for better meeting the needs of farmers.