Research On View Marking Design Of Red Tourism Landscape Entrance

Entrance landscape, the first impression on people, is of great importance in tourism image creating. Entrance landscape logo, including logos of names and images, logos of site maps, logos of landscape guides, is one integrated part of the entrance landscapes in scenic spots. It has become an important parameter to assess the brand identity, openness and service quality of a certain tourism destination.Attached great importance to and supported by the State due to its significance in politics, education and culture, red tourism is undergoing rapid development all over China. However, the entrance landscape logos in red tourism destinations in China are lacking in the characteristics of red tours, simple and rustic in forms and contents, insufficient in functions and artistic, which currently can not meet the requirements of rapid and sustainable development and globalization of red tours. With its rapid development, entrance landscape logo design, as a new topic, is attached great importance to.The paper is set in red tourism with Chinese characteristics, and delves into the theories and methods of entrance landscape logo designs of red tourism destinations, which is applied in the case of Tawuo Revolutionary Base bordering Hunan Province, Hubei Province, Sichuan Province and Guizhou Province.The paper, first of all, introduces relevant concepts and design contents of entrance landscape logos, and gives a systematic analysis on the application of the theories in entrance landscape design, which includes region study, tourism psychology, semiotics, and color identification. Following that, the author discusses the case of red tourism destination, and proposes five categories of red tourism destination entrance landscape logos based on in-depth analysis, which are patriotism coupled with environment-friendliness, revolutionary education bases, international type, local culture and commemorating type. The author analyzes the design concepts and features of each entrance landscape logos, and concludes at the design standard of entrance landscape of red tourism destination.In the fourth part of the paper, the author proposes a design plan of entrance landscape logo for red tourism destination, which effectively integrates the resource of patriotism education, natural geographical resource, resources of cultures, and resources. In the last part of the paper, the author elaborates on the design of entrance landscape logo and its materialization. First, according to the survey of the tourism resources in Tawuo and the questionnaire on entrance landscape logo design, the author makes out the image of Tawuo red tourism. Based on that, the author combines the resource of patriotism education, natural resources, resource of humanity and resources of customs, and sort out the visual elements. Thus, the designs of the colors, names, character types and color are finished. Its application into the designs of the entrance landscape logo and site maps promotes the visual image of Tawuo substantially, and serves as an example for other tourism destinations.