| Changsha, Zhongnan automotive world (Changsha, Zhongnan automotive market) from Hengguang Development Group Co., Ltd. organizational development and management in Hunan Province, in June 2003 commenced the first phase project, the second phase respectively in 2004 and completed in 2005. After more than two years of development and construction, Zhongnan automotive market, constantly improve the functioning of markets, market operators become increasingly prosperous, constantly regulate the internal management, the market visibility and influence expanding car in the world in Changsha, Zhongnan automotive market has become the most famous markets a comprehensive group Changsha car of choice for the general public places. A foothold in Hunan, radiation Zhongnan, facing the country's automotive professional market has been formed. Zhongnan vehicle in the world car market nearly 60 billion yuan, the total amount of transactions billion yuan, among the national "Top Ten Automotive professional market," ranked seventh.Although a favorable external environment for Changsha, Zhongnan automotive market has facilitated the further development, but Changsha, Zhongnan automotive market in the fast-growing automotive market in the process also accumulated a number of problems that seriously hindered the further development of automobile market, affecting Changsha South Africa vehicle market competitiveness improved. At present, in Changsha area, with Changsha Zhongnan automotive market similar to the car market, Dongfeng Road, motor city; Yuanda Road, Changsha, along the car rental shop operator stores; Changsha City 31 Avenue,10000 Li Road, along the East Second Ring Road and the Square is located in Tai Bo more prestigious cars such as car rental shop operator 4S shops and stores. Changsha, in the province outside the cities there are cars with similar markets and stores. The existence of these markets to Changsha, Zhongnan automotive market has brought to a certain extent compete. Especially with the intensification of market competition, Zhongnan automotive market development in the process of imperfections exist in the functioning of markets becoming constrained Changsha, Zhongnan automotive market development in the most important issue, how to enhance the competitiveness, optimizing the functioning of markets, to remain invincible in Zhongnan automotive market has become the automotive market for some time now and after the most important task. In this paper, Changsha, Zhongnan automotive market with case studies as a basis for the automobile market of the basic principles and theories as a guide, theory and practice combined with surveys of the Changsha Zhongnan automotive market analysis of the status quo for Changsha Zhongnan automobile dealers market operation and management and features some of the problems encountered in implementation, identify Changsha Zhongnan automotive market loss of function of the root causes of problems, and focuses on the optimization of the functioning of markets programs and safeguards.This paper is divided into four chapters:ChapterⅠintroduction discusses the topics of this paper background, purpose and meaning, as well as domestic and foreign automobile dealers Research market research analysis. Through the library of books, journals and networks to search, access and automotive market-related research, to distill from a large number of documents, comb context, and on this basis, analysis, integration and innovation, and the formation of pairs of automobile dealers A more comprehensive understanding of the market, and the existing issues in-depth thinking. The same time, the automobile market in this chapter provides an overview of relevant theory, discusses the concept of the automobile market, classification, industry development process, focusing on analysis of the automobile market management assistance, market regulation, consumer guidance, integrated marketing, and information feedback five major basic features that optimize the function of the need for automotive market.The second chapter features the automotive world in Changsha Zhongnan Survey analysis, Changsha, Zhongnan automotive market management side and were introduced, combined with the questionnaire, noting that the automobile market to achieve in the process of functional problems and functional deficiencies analysis of the reasons for loss of function.ChapterⅢis the Zhongnan automotive market for Changsha features optimized design for automotive market function optimization and put forward corresponding countermeasures and suggestions.ChapterⅣ:Changsha Zhongnan automotive market features optimized implementation of the program strategies and safeguards. Features optimized for the automotive market programs, propose appropriate implementation strategy and concrete protection measures.Finally the conclusion, sum up the foregoing, the main conclusions drawn, pointed out the lack of paper, and future research were prospected. In this paper, Changsha, Zhongnan automotive market for the specific conditions of the automotive market research, summed up the practical experience and analysis of Changsha, Zhongnan automotive market for the status quo, pointing out that in the automotive market to achieve the function of the problems faced, and Changsha, Zhongnan automotive market Functional optimization proposed a corresponding improvement plan and implementation of security, improving the company and Changsha Zhongnan automotive market competitive in the market and occupation in the future a larger share of the automotive consumer market will be of great help. The same time, because the domestic automotive market for Changsha Zhongnan few studies on functional optimization, this research will create a first of its kind, to fill this gap, in order to improve and enrich the theory of China's auto market give their power. |
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