The Research On Marketing Strategy Of China Potevio Co. Ltd. In The Market Of Passenger Dedicated Lines

With increasing investment of market of passenger dedicated Lines in China, there are attracting a large number of companies. The competition is enhancing. It is important to develop the right marketing strategy in the operation of the company. The research has important practical significance in enhancing the company's competitive power through the research on market strategy of China potevio information industry Co., Ltd. (hereinafter referred to as:China potevio) in the market of passenger dedicated lines.Firstly, the thesis analyzes the market environment of passenger dedicated lines by the PEST analysis and market fractionize, including analysis of the passenger market, investors, organization structure, purchasing characteristics, decision-making chain, the management system of systems integration and the primary systems integrator. Secondly, the paper analyzes China potevio corporation and its competitor by the method of SWOT analysis, and founds the strengths, weaknesses, opportunities and threats of China potevio corporation, then selects the main products. Thirdly, China potevio draws up marketing strategy by the theory of holistic marketing strategy. China potevio corporation identifies in the target of market, market position. The paper elaborates potevio's innovations in the marketing strategy. Potevio's several products have become the market leaders and challengers by implementation of this strategy. Finally, China Potevio corporation's holistic marketing strategy is evaluated and found shortcomings and deficiencies. In order to help China potevio corporation, the paper put forward recommendations for improvement.The innovation is the eternal theme of enterprises'development and the driving force of keeping developing. The market of passenger dedicated Lines and marketing strategies of potevio are studied and summarized in an innovative perspective.It can provide detailed information and reference for China potevio corporation and the other company.