Research On Competition Of Online Recruitment Industry In China Under Two-sided Market Perspective

The front-line two-sided market theory has attracted wide attention only after 2000; cross-network effect is the important feature of this theory. Online Recruitment is in line with the definition of two-sided market, and has become one of the most popular Internet applications.This paper mainly raised and resolved three problems with Chinese online recruitment market as research object. First, is the market already showing the characteristics of a two-sided market? Second, bilateral involvement of users depends on what factors? Third, as the appearance of the new-pattern platform, what kind of impacts will the traditional websites have?First, this paper lists a range of influencing factors to participation of bilateral users, and constructs the economic model; the results show that Chinese online recruitment industry contains obvious characteristics of two-sided market. Relative to entering the market sooner or later, investing capital as soon as possible is the key determinants to quickly grabbing market share. For the latecomers, only differentiating can survive the market.Second, in this paper, the rapid developing non-traditional pattern platforms are discussed, including search engines and SNS recruitment platform which based on Web 2.0. The results show that if the traditional platforms do not cooperate with the news, their competitive situation will be worse. The strong nested multi-platform effects will make Web 2.0 an important part of the market.