Research On Personal Finance Of The Residents In Hohhot

With the increase of the economy and the greater openness of China, the level of the resident income is becoming higher and higher and the concept of personal finance is translating from conservativeness to positiveness. Personal finance is more and more popular to the residents. Especially recent years, personal finance has become the indispensable part of ordinary life.It was mentioned in the Report to 17th National Congress of the CPC that better conditions should be created to enlarge the property income of people. So-called property income is referred to as one part of the total income, made through the wealth operated scientifically and rationally, like interest income, rental income and so on. The increase of property income results from scientific management of personal wealth, so it is an important and useful approach to encourage the residents to participate in financing actively. So in this paper, the author took Hohhot, the capital of Inner Mongolia, as the sample to study on the residents demand of personal finance. Discuss the factors affecting the demand and the correlations of variables and describe the characters of the demand. Correlative theories in Economics and Statistics have been used to introduce the present conditions and problems of the demand so as to find out the approaches to enlarge the property income scientifically, sharing the achievements of the policy of reform and open, and improve the consumption level of the residents.This paper can be divided into four parts and the main content is as follows.Part 1:General description about the study on the demand of personal finance done by predecessors. The background and the purpose of this paper, mainly based on the increasing wealth and the changing concept to personal finance.Part 2:Analysis about the personal finance demand of Hohhot residents basing on the questionnaire investigation and the statistic data, the thesis points out the present situation and characters, which can be summarized to six aspects: (1)the majority of people hope to receive the personal finance service from banks; (2)the purpose of finance is to make them richer; (3)saving is the main investment product; (4)risk preference of people is notably various according to the different phases of age; (5)media is the main channel of information; (6)the ways of personal finance are traditional.Part 3:In this chapter, factors impacting the demand of personal finance are discussed from three aspect:economic factors, cultural factors and social factors.Part 4:Based on the analysis from the second and third chapters, the author try to find out the approaches to help the residents financing scientifically and improve the consumption level of people eventually.