A Study On The Theory Of Post-tourism Phenomena In Mega-event And The Empirical

As the enhancement of comprehensive national power and elevation of international status of our China, more and more large-scale festivals and events are hold in China, and the event tourism has become stabilized and large-scaled, gradually developing into a new industry pattern of Chinese tourism. Usually a large-scale event is only lasting for a few while. During the event time, it will have positive effects and some negative influences, but these effects and influences will cause a series of phenomena in the end of the event, which is named post-tourism phenomena of large-scale events, such as the degression of brand and tourists, intra-regional supply-demand imbalance, surplus tourism capacity and assets and the transition of event holding body into post-event management body. Therefore, the developing trend of tourism destination depends on the long-term game between positive effects and negative effects after the event. In this connection, specialized institution for event management should be set and upper pre-arranged planning should be done. At the same time, we should also duly dispose the surplus assets and make a development of related industries. All of these will help to reduce the impact of post-tourism phenomena and realize a sustainable and healthy development of tourism.This paper is divided into six parts, which are as follows:Chapterâ… is mainly about the introduction. It tells the background of the topic, the research significance, the research status home and abroad and the content, research thinking and research method of this paper.Chapterâ…¡introduces the relevant concepts and theoretical system. It analyzes the relevant concepts and theory involved in this paper, including the definition, function, impacts of large-scale event tourism. Then it discusses the post-tourism phenomena and the main manifestation of post-event effect after the large-scale event.Chapterâ…¢is the part of empirical study. It proves the emergence of post-tourism phenomena and shows the impact of it to tourism by analyzing the relevant index data of the Kunming International Horticultural Exposition and the comprehensive performance of post-tourism phenomena after Beijing Olympic Games. What's more, it dissects the measures that the Kunming World Expo Group takes for this series of World Expo Effects, which are very effective.Chapterâ…£explores and analyzes the theory of post-tourism phenomena in large-scale event. Based on the system dynamics, inflexion point theory and the life-cycle theory of tourism destination, it designs the operating mechanism of early-warning system for the post-tourism phenomena in large-scale events by building the theoretical frame of post-tourism phenomena in large-scale event, on account of the staged-feature of large-scale event, and proposes some effective measures for management and control.Chapterâ…¤is the research and application. It is designed to help the Shanghai world expo avoid and control the negative phenomena with the theory of post-tourism phenomena in large-scale events especially the management and control measures mentioned above, so as to realize the sustained development of Shanghai world expo garden after the events.Chapterâ…¥is the conclusion. In this part, it summarizes the innovation, deficienices and the following research later.