| Marketing of projector is a new field that has been come forward with the knowledge-economic coming. The uniqueness of the projector and the character of projector market make its market policy different from common commodity. The character of competition and projector market in our country determines that projector companies in China should focus their mind on the construction and management of marketing channels.The Honghe company is the general agent of Hitachi projector, its channel management is representative in this industry, The present paper form the Honghe company marketing channel management question research the angle to embark, analyzes and studies the Honghe company channel member to manage the question retailed in the channel supervisory work to the Honghe company the concrete question and the company internal management experience has carried on the system analysis elaboration.This article is divided into seven chapters. The first chapter is introduction, has summarized the selected topic background and the significance, has expounded overall frame of article. The second chapter elaborated retailed the classification of marketing channel and their characteristic. The third chapter introduced the profile of Honghe Company. Fourth chapter in detail analyzed the channel present situation of the Honghe Company. Fifth chapter in detail analyzed the existence question of the Honghe company.Sixth chapter in detail introduced the Countermeasures which the channel further innovated. Seventh chapter is concluding remarks.The present paper goal is retails in the channel management to the Honghe company the channel pattern and mainly marketing channel management question is the research content, has the problem in view of its channel management, in marketing channel theory using the systematization, draws up a set of detailed the Honghe company to retail the channel management an the innovation development plan, thus in the full conformity enterprise resources foundation, makes the suitable adjustment and the plan to the company sub-under writing channel pattern and the innovation management, constructs forms the company channel resources the core competitive ability and the strategy competitive advantage, there enterprise, is continually healthy development. |
