CPPI Influencing Factor Research Based On HLM And On Differential Pricing Applied Research

Consumer behavior, there is a clear individuality, age and geographical, So Consumer's purchase decision factors of the structure is multi-level, regional geographic factors, socio-cultural factors and individual factors influence consumer purchasing decisions. The price factors in purchasing decisions of consumers play an important role in its.This study is based on the assumption consumers purchase price of goods is perceived fair prices and other assumptions, proposed consumer purchase price Index, And Influencing factors on the CPPI has been studied with Multilevel Analysis Techniques, at the same time to build up Hierarchical Linear Model. Based on this model to predict various types of consumer groups who In a variety of regional and different levels of urban. Finally, this paper also cited some cases to demonstrate this study how to applied to products in the differential pricing of this issue.