Research On Influencing Factors Of Consumer Confidence Based On Hierarchical Linear Model

At present, the consumer confidence index survey was mainly from consumers living inseveral aspects, including economic development, living conditions, employment, income, prices, savings, home buyers, prices and investment, announced consumer confidence index is composed of sub-index weighting.Economic confidence in the development of consumer confidence in the sub-index is a composite index can be seen as a subjective index, while others can be confident that by the corresponding sub-index to reflect the economic indicators, such as employment status may reflect confidence in employment, income may reflect Income confidence. Therefore believe that these confidence sub-index affects economic development confidence.However, due to the different macroeconomic environment in different regions, so these sub-indices confidence degree of influence on the development of economic confidence is different, and therefore constitutes a personal level, respectively, in order to develop confidence in the economy as the dependent variable, the other confidence sub-index for the independent variable layer-1 model and regional levels to intercept and slope-1 item layer model as the dependent variable, economic and social indicators for layer-2 model argument. Therefore, this paper established a hierarchical linear model to study the economic and social indicators, the confidence index and sub-relations development index of economic confidence.From the final model results, the positive relationship between per capita investment in fixed assets and economic confidence development; the impact of employment and income confidence to the confidence of the economic development of regional differences do not exist; urban health care insurance rates and market confidence and the level of savings the role of economic development between the confidence to weaken the negative effect; and influence buyers confidence in the development of economic confidence regional differences do exist, but this article selected variables can not explain this discrepancy; Medicare insurance rates for urban education and the role of economic confidence in the development of relations between the forward weaken, the role of the market affected by the level of economic confidence between education and development is positive for strengthening the relationship.Therefore, the government in the formulation of policies to improve confidence in the economy so as to promote the development of the consumer, you can refer to the impact of economic and social indicators among these regional differences.