Contextual Advertising And Design Patterns Of POP

POP advertising displays in commercial establishments as a point of sale promotions, has become a business, especially for large supermarkets to display or new product direct-style advertising. Along with the prosperity and development of commodity economy, POP advertising has presented more diversity of artistic trends.In this paper, the meaning of the POP advertising, features, different consumer groups, market, product positioning analysis of the POP advertising strategy, a variety of different forms, and the performance of POP advertising practices of the article and cite the participation of a large number of POP advertising design example, based on the design of the POP advertising theory summed up to give, in particular, starting from a green perspective, elaborated POP advertising for the establishment of the brand has a practical significance and prospects for the future development of POP advertising.POP advertising as a direct face to face with the public forms of advertising, it allows customers to directly participate in advertising, brand and sales to provide strong support. It is a form of advertising speak, to arouse the feelings of the public, causing consumer recognition. With the commercial economic development, This kind of promotion for the purpose of widely used forms of advertising, and act as a business role can not be ignored, has become the driving economic growth, a major highlight. POP advertising design techniques to follow graphics, color, layout rules of art theory, and interesting design can make use of techniques from the performance of three-dimensional space means the performance of law giving it the form of the United States moved to infect consumers. POP advertising on the current situation, it is developing with the times and technology advertising by the binary to ternary advertising development, will be with the regional characteristics of folk culture into which dig local resources, develop their own characteristics independence of the design language POP advertising. The future of POP advertising more participatory, entertainment, social, cultural and in one of the POP advertising has greatly enriched the content of advertising, more and more people will love.