| Love heart Gifts Co.,LtD , Established in Guangzhou in 2005, is a company for DIY gifts. This Marketing plan is based on the MARKETING MANAGEMENT THEORY, combining the characteristic of the DIY gift market and the reality condition of Love heart Gifts Co., Ltd, This plan constitutes the Marketing Activities in 2010 in GuangZhou. It is the guidance of the Marketing activity for Love heart Gifts Co., LtD. It can also be used as a reference for other gifts companies.Firstly, this plan analyses the overall marketing environment. In combination with the development of Love heart Gifts Co., Ltd, and using SWOT analysis tool, it analyses concretely the company's current market opportunities and threats, which may have causes advantages and disadvantages. Then it gives a direction to the company's marketing program in Guangdong Market.The plan deeply analyses the specific market segments of the health products .It makes the marketing goal and target in Guangdong. Then, the article is focus on the mixed planning of the company's products, price, place and promotion. Finally, financial analysis and risk estimation are made to guarantee the risk control. |
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