Design And Promotion Of Online Flower Shop

With the rapid development of E-commerce, Ningxia Telecom built the E-commerce platform to seize the highest point of E-commerce. In order to facilitate the process of information technology of the enterprises in the Ningxia region, help local businesses to use electronic means to develop domestic and international markets, Ningxia Telecom,as a leader in internet development in this region, constructed on-line shops for enterprises through the E-commerce platform it built, and assisted the on-line business promotion of these companies by using its promotion channels and network marketing experience.An online flower shop is desingned and promoted in this thesis,which is running based on the E-commerce platform of Ningxia Telecom Inc. The function design, testing and promotion of this online florist are described in detail, based on combining the theory and practice.Firstly,the E-commerce platform which is constructed by Ningxia Telecom, is briefly introduced.Then,the general layout of princess online flower shop is proposed based on the E-commerce platform. The design of functions and main business process is described in detail based on the general layout, including fore-background functions, purchaseing process, logistics management,refund management and settlement management. A modification program for the online shop is proposed after comprehensive testing of fore-background functions and business process. Finally, the promtion of online flower shop is introduced in aspects of Telecom channels, entity shop and network. And the promoting effect is assessed by counting browsing amount and the volume of trade.The online flower shop designed in this thesis has been put into operation for one year already. Under the assistance of Ningxia Telecom, the sales rase steadily, and it won the common favorable comment of businesses and consumers.