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Mobile Group Customer Analysis And Marketing Strategies

Posted on:2011-11-30Degree:MasterType:Thesis
Country:ChinaCandidate:L J FeiFull Text:PDF
GTID:2199330335459886Subject:Business Administration
Abstract/Summary:PDF Full Text Request
mobile group customers market. Through the analysis of China telecom operating environment PEST, discussed the influence factors of enterprise competition ability, and three of telecommunication industry, analyzed the status of competitors, customers are discussed in the group of mobile market advantages, weaknesses, opportunities and threats, said mobile group business problems existing in the development and the reason, and from the service strategy, product strategy, channel strategy, marketing strategies mobile operators group clients provide marketing strategy. Telecommunication enterprise may be attract customers, to maintain customer group, prevent group customer loss, increase profitS。...
Keywords/Search Tags:mobile, competition, group client, marketing strategy
PDF Full Text Request
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